Two-thirds of internet users worldwide regularly visit social media channels. At the start of 2018, Facebook had 1.4 billion daily users, while Twitter had 100 million and Instagram 500 million.
This is a huge audience for your business to market to – if you’re not utilising these platforms and social media apps to engage with your clients and other companies, you could get left behind.
But at the same time, you need to be savvy using these sites, as businesses can end up looking unprofessional if they fall for ‘fake’ social media news.
Social media marketing can help to increase brand awareness, brand loyalty, customer service, and lead to increased sales, regardless of a business’ size.
Small businesses often worry that they don’t have the time to implement a social media campaign, but our Introduction to Social Media for Business Course has been designed to address these concerns.