A Business Fire Safety Advisor works with businesses to help them keep their premises safe from fire by offering advice and education to reduce risk. People in this role also recognise and take appropriate steps when enforcement action may be required. The role contributes to the aims of saving life, preventing injury, enhancing business continuity and protecting premises. People in this role are typically employed by a Fire and Rescue Service. The role involves a diverse mix of essential work including visits to a wide spectrum of businesses and joint visits with other agencies in order to actively support and promote business safety. The role may also involve proactive promotional work at events and reactive work after incidents to raise awareness of Fire Safety in the business community. As ambassadors of Fire and Rescue Services, Business Fire Safety Advisors represent their organisation and will demonstrate excellent customer service skills to businesses in their community. The key function of a Business Fire Safety Advisor will be to visit simple premises – this is defined by the sector as small buildings with a simple layout such as small shops, offices or industrial units with noncomplex means of escape for the purpose of providing fire safety advice.